Things

Overview: Things is a Portland-based vintage and secondhand home goods shop. They operate primarily online on their website and through their Instagram: @things.pdx. They also have website restocks, sneak peaks, behind the scenes, and additional things sold through their stories on Instagram

Challenges: The brand isn’t clear since they are a small business only in Portland, Oregon. Their items and things are very interesting and fun, but their website, Instagram, and overall brand doesn't reflect that.

Approach: Since Things is primarily online, a social media campaign would benefit their brand and stretch their outreach if their brand voice is playful and fun. Matching their brand with the uniqueness of the items they are selling would further highlight their brand and engage customers.