Hipcamp

Contributions
Team: Giang Pham, Elisabeth Klein, Tanner Carvan, Annabel Marshall
Research + Brand Strategy: all team members
Trademark: Giang Pham
Ads: all team members
Website: Elisabeth Klein
Merchandising: Giang Pham and Elisabeth Klein
Social Media and Motion: Giang Pham

Overview: Hipcamp is a campsite booking platform that was founded in 2013 by Alyssa Ravasio. With over 300,000 sites across the United States, Hipcamp invites campers to express their individuality to find the perfect, unique site for them.

Challenges: Hipcamp is challenged with appealing to its audience. Although they offer the highest number of campsites out of all their competitors, they can appear unreliable as they lack a consistent layout and identity. 

Approach: The uniqueness of being the largest booking service for campsites allowed us to improve Hipcamp's identity to cater more towards the camper's experience. "Camp More" is a double entendre that invites people to camp more often but also indicates the vast amounts of campsites and experiences that Hipcamp has to offer.