Sun Moon Rising

Contributions
Team: Giang Pham, Elisabeth Klein, Christina Nguyen
Research + Brand Strategy: all team members
Copywriting: all team members
Trademark: all team members
Merchandising: all team members
Website: Elisabeth Klein
Social Media: Giang Pham
Motion Graphics: Christina Nguyen

Overview
Originally a Kickstarter project, Sun Moon Rising rose in popularity in the astrology community. This first-of-its-kind astrology-based card game is made for zodiac lovers, skeptics, and everyone in between. This game will have you boasting about your best traits and owning up to your worst ones.

Challenges
Sun Moon Rising’s current packaging is lackluster and unappealing to their target audience. Their cards and packaging are

Approach
The existing Sun Moon Rising was branded in a simple and minimal direction that lacked a cohesive identity. The packaging fails to mirror the content and language of the game, and its targeted audience. In addition, the social media and web design was not exciting, and failed to display any form of marketing to the audience. Lastly, the original game instructions were disorganized and unclear without visuals.