Nuluv

Contributions
Team: Giang Pham, Elisabeth Klein, River Riego, Andres Meza, Jacob Hernandez
Research + Brand Strategy: all team members
Trademark: Andy Meza and Jacob Hernandez
Ads: Giang Pham and Elisabeth Klein
Packaging: Andy Meza, River Riego, Jacob Hernandez
Website: River Riego, Jacob Hernandez, and Elisabeth Klein
Point of Purchase: River Riego
Newsletter: Andres Meza
Instagram: Giang Pham

Overview
Nuluv is a family owned business in the Texas Hill Country dedicated to producing handmade and machine-free skincare products. They treat their company and goats like family and take pride in implementing their family values into their work.

Challenges
Nuluv current voice is not prominent in the space they’re occupying in the market. They create high quality, authentic products, but lack a cohesive identity to reach a larger audience.

Approach
Embrace the handcrafted quality by including it in our mission statement and applying it visually throughout the rebrand. Creating a tagline that suits Nuluv’s voice and core values.